In order to determine if the SEO efforts are successful, you must monitor results of for number and quality of backlinks, PR and web trend statistics. There are many sources for generating this data as well as programs that will assist in these analyses. Whatever method you choose, whether it is using specific programs or setting up a spreadsheet for entry of data, be consistent in tracking the data. There will be fluctuations from day-to-day that you should expect. You are looking for general, overall upward trends, not short-term blips. Upward progress followed by maintenance of a strong position with slow, steady growth would indicate a successful SEO campaign.
This 3-Tiered approach to SEO Strategy is very effective when implemented with the patience it takes for long-term results. Short-term "fixes" and "tricks" may have an effect in the short-run, but as the search engines change and adapt their algorithms -- as they doing almost monthly -- what worked today for quick results may actually get you banned tomorrow. This strategy is based on search engine directives: Well-designed websites, free of bad code, offering information, services or products of interest to the internet community will create their own base of popularity -- for which you will be rewarded by strong, growing traffic. When you are in it for the long haul, your strategy must utilize long-term efforts.
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Chesa Keane of TAO Consultants, home of the Compuer Goddess®, has been involved with the internet for 10 years through internet consulting, web development and search engine optimization. Go to www.computergoddess.com for a free Search Engine Optimization Checklist to make sure that you or your internet SEO specialist are not missing critical steps toward getting your website listed prominently with the search engines.
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